What Drives My Work
Creativity is more than just aesthetics — it's about telling stories, evoking emotion, & crafting experiences that resonate. I approach each project with intention, curiosity, & a commitment to elevating ideas through compelling visuals & thoughtful execution.
About Me
I’m JC, a multidisciplinary creative from Los Angeles with a passion for bold design, visual storytelling, and documenting the moments that move culture forward. Born & raised in the heart of LA, I specialize in photography, graphic design, & digital marketing, crafting dynamic visuals that bring ideas to life — whether through the lens, a layout, or an entire brand experience. My work is rooted in the culture & energy of this city, & I aim to capture & amplify its essence in everything I create.
Experience Highlights
Over the years, I’ve had the privilege of working alongside some of the most respected names in the industry — collaborating with high-profile artists, athletes, & brands to photograph concerts, campaigns, & charitable events that bridge culture & community. My creative journey has taken me from managing editorial content at ESPN to leading digital strategy for the LA Clippers & developing brand campaigns for NBCUniversal, Lionsgate, & FOX. I’ve also brought visual storytelling to life at major events hosted at STAPLES Center & Microsoft Theater.